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Education Business Partnership
Championing youth impact through a fresh rebrand
design process
design process
design process
design process
design process
design process
design process
design process
design process
design process
design process
design process
design process
design process
design process
design process
Mission
The client is a non-profit company whose mission is to “unite education and business to inspire and equip our future workforce for tomorrow’s workplace.” EBP are re-branding to modernise their current identity with the aim to appeal to both corporate and young people alike.
Approach
Branding
Logo design
Social media
Brand guidelines
Website updates
Outcome
The rebrand of Education Business Partnership Reading has refreshed its identity and is now consistently used across social media, the website, and other materials, creating a cohesive and professional presence.
User
Students
Teachers/School staff
Businesses
As EBP targets two distinct stakeholder groups – students/youth and business owners/employers – it was important to develop user personas for each to better understand their needs and behaviours.
A recurring theme of ‘bridging’ education and business emerged during our initial client meeting, which I incorporated into several of my sketched concepts shown above.
After digitising and refining the sketches, we presented the client with six options, including print and social media mockups for each one to demonstrate how the branding could be applied.
The client chose to move forward with Concepts D and E, combining the two. They requested one logo using the full organisation name, ‘Education Business Partnership’, and another using the acronym ‘EBP’.
The client noted that different sectors of the organisation are categorised by four colours. As redesigning the website was out of scope, they requested these colours be incorporated into the logo. This inspired the addition of a third element to the bridge icon, so that, including the type, the new logo featured all four colours.
After finalising the logo formats and structure, we experimented with colour palettes and presented five options to the client. Concept B was selected as the final branding colourway.
With the logos finalised, we turned to EBP’s social media, creating templates the client could use moving forward. Reviewing their existing channels revealed a need for posts to advertise volunteering events, showcase work experience opportunities, share stakeholder quotes, and display event photos. Templates were created for each in Canva. In addition to editable posts, we pitched three pinned Instagram posts and banners for LinkedIn and Facebook to serve as introductory assets for new visitors.
Once all deliverables were finalised, we compiled a brand guidelines document for the client, providing a reference for future use and for any designers involved in updating their website with the new brand identity.
client testimonial
client testimonial
client testimonial
client testimonial
client testimonial
client testimonial
client testimonial
client testimonial
client testimonial
client testimonial
testimonial
testimonial
testimonial
testimonial
We were absolutely delighted with the final designs
Tommy [and his team] worked with us to come up with a re-brand for our charity.  From the initial meeting, the team were excellent, professional and demonstrated a good understanding of our requirements.  The work produced was of a high standard, they listened and acted on feedback and maintained good communication throughout the process.  They demonstrated a high level of professionalism at all times and we were absolutely delighted with the final designs selected.  We would not hesitate to recommend them for any future work and wish them all the best in the future.
Kate Barrow
CEO, Education Business Partnership
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